Work Experience

2021 - Present

Mekari

Role: Senior Product Manager (Remote)

• Developed HR Analytics/People Analytics (Talenta Insights) for B2B.

Zenius

Role: Performance Marketing Strategist (Remote)

• Reduced CPI by 65% via creative experiments and channel optimization.
• Developed a centralized performance marketing dashboard.

2020

Green Rebel (Burgreens.com)

Role: Digital Marketing Manager and Analyst (Jakarta, Indonesia)

• Developed a sales report dashboard for management decisions.
• Standardized content pillars for Instagram, resulting in a 20% organic follower growth.

Gojek

Role: Business Intelligence Digital Marketing Analyst (Jakarta, Indonesia)

• Conducted attribution and LTV analysis, optimizing acquisition performance and paid ads.
• Automated marketing reports for benchmarking and strategy planning.

Role: Growth Acquisition Specialist (Jakarta, Indonesia)

• Implemented app store optimization best practices across multiple regions.
• Reduced voucher abuse by refining conditions for new user campaigns.

2017 - 2018

BTPN Jenius

Role: Campaign Manager (Jakarta, Indonesia)

• Coordinated successful campaigns, including “Cerita Sumba” and “Balonku Social Experiment”.
• Implemented customer segmentation for enhanced savings and transactions.